Although they acknowledged requests for information, only 10 per cent of dealers in the survey carried out any follow up on brochure requests.

Lack of communication

This lack of proactive communication with potential customers could be losing dealerships sales every day," said Lee Taylor, Automotive Director for Mondial Assistance.

Sixteen of the top dealers groups in the UK were contacted over a six week period via telephone and website, requesting model specific brochures.

Brochure packs

Dealers were monitored on the time taken to deliver brochure packs and an assessment of the quality and accuracy of the pack, as well as the speed and quality of follow-up.

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