AIM&TP | Marketer jumps from Honda to Hyundai

13/11/09 at 01:10pm GMT+1

AM-online

Marketer jumps from Honda to Hyundai

Honda marketer Chris Brown, credited with being one of the architects of the revival in the brand’s marketing communications, is jumping ship to rival Hyundai Motors.

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Brown, currently head of European car marketing, is joining Hyundai in an as yet unannounced role. The Korean manufacturer is currently undergoing a management restructure.

Brown oversaw the advertising agency review that saw Wieden & Kennedy appointed to handle marketing in 2002.

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