If anyone is going to make money when the motor trade is in recession it really ought to be the people who sell advice on how to make money in recession.
There is some evidence that this is the case.
Dealers have been turning to their training consultancies to polish up their systems and marketing to bring the business back in.
But there is an additional factor that is brightening up these consultants’ and training companies’ lives and that is the technology change that is taking place in cars.
The rush to reduce CO2 emissions has brought forward a huge number of new technologies
Mild hybrids with their regenerative motors are already with us, electric cars are not far behind and hydrogen cells follow.
All these are technologies that need fresh thinking and careful handling.
The crash repair industry in particular needs to know how to keep the bodyshop productives safe while they are handling complex systems that are damaged.
This will often occur outside the franchised dealer networks which have the advice and support of the manufacturers.
Technology change is growing faster than conventional vehicle processing is declining, and some of the experts are doing very nicely thank you.
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