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LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries.
    
This section contains news relevant to automotive marketing and communication initiatives, with a particular focus on Europe.

16/01/09 | Brand loyalty in the automotive community - Chevrolet Corvette
This is a qualitative case study conducted to investigate the relationship between consumers who are brand loyal to a certain product and the groups that are formed to bring these enthusiasts together, using the Chevrolet Corvette and its community as a model.
Page 1 of 1 pages
other news
Marketer of the Year: Hyundai (US)
13/11/09 01:42pm GMT+1

Chrysler to invest in dealer network (US)
13/11/09 01:40pm GMT+1

Once again, it’s back to basics (US)
13/11/09 01:38pm GMT+1

All dealerships will have 3 brands by 2011 (US)
13/11/09 01:32pm GMT+1

Auto market will stabilize in 2010, Moody’s says
13/11/09 01:15pm GMT+1

Chrysler out of Europe by 2011
13/11/09 01:13pm GMT+1

Marketer jumps from Honda to Hyundai
13/11/09 01:10pm GMT+1

Online marketing outweights traditional for value
13/11/09 01:08pm GMT+1


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