This section contains news relevant to automotive marketing and communication initiatives, with a particular focus on Europe.
The majority of dealers are losing sales as they fail to follow up leads, according to new research from Mondial Assistance.
Poor customer service could be costing the average UK dealerships up to £70,000 per year, according to new research.
The percentage of used-car buyers who use the Internet to find vehicles now equals the percentage who depend primarily on dealership visits to find a vehicle, a study says.
Dealer-manufacturer relations have improved over last six months due to the need to work together during the recession.
Lexus dealers have been voted the best for sales and servicing in a Which? survey for the fifth consecutive year.
Cadillac joined Lexus as the brand with the most-pleased customers, as Detroit brands held three of the top five posts in an annual University of Michigan study of customer satisfaction.
Research firm Strativity Group has released the findings of its "2009 Customer Experience Consumer Study."
Dealer satisfaction with its manufacturer partners is at its highest point, according to the 2009 Sewells annual dealer attitude survey.
More than half of all consumers have experienced so-called 'Wow factor' shopping experiences, according to a study by a study examining the loyalty dynamics of outstanding shopping interactions by Verde Group, the Retail Council of Canada, and the Jay H. Baker Retail Initiative at the Wharton School.
Most employers are maintaining training budgets or even increasing them despite the recession pressures they face, according to an Institute of Directors' (IoD) survey published this week.
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