KnowledgeBase: white papers | AIM&TP - LinkedIn | an initiative of the People & Performance team of LloydNorthover, transforming how people see, understand and feel about organisations and brands | retail outlets - shops, luxury products - brands, automotive dealerships - showrooms | learning, training, development

This section contains news relevant to automotive marketing and communication initiatives, with a particular focus on Europe.

22/01/09 | Optimizing the Customer Experience

“How Optimizing the Customer Experience Can Help Your Business Survive – and Even Thrive - in a Recession”: Mulberry Consulting

16/01/09 | CRM: How the ‘love factor’ builds relationships

Customer relationship management (CRM) should be a simple and common sense concept. All it needs is for dealers to invest their time, commitment and resources into developing a successful solution.

16/01/09 | Management development in automotive retailing

Is ARMS (Automotive Retail Management Standards) the future or a red herring?

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other news

Marketer of the Year: Hyundai (US)
13/11/09 01:42pm GMT+1

Chrysler to invest in dealer network (US)
13/11/09 01:40pm GMT+1

Once again, it’s back to basics (US)
13/11/09 01:38pm GMT+1

All dealerships will have 3 brands by 2011 (US)
13/11/09 01:32pm GMT+1

Auto market will stabilize in 2010, Moody’s says
13/11/09 01:15pm GMT+1

Chrysler out of Europe by 2011
13/11/09 01:13pm GMT+1

Marketer jumps from Honda to Hyundai
13/11/09 01:10pm GMT+1

Online marketing outweights traditional for value
13/11/09 01:08pm GMT+1

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