Consider the state of affairs when viewers tuned into the Super Bowl in February: Banks had failed, a stimulus package still hadn't been announced, and unemployment was surging toward 8%, up from 4.8% the year before.

Recommendation is the ultimate goal in customer service, according to John Dingle, managing director of Dingles Group.

Volkswagen has named 10 UK dealers among its top 100 European outlets ranked by service quality and customer retention.

Suzuki GB has awarded three employees from its network in the UK at its Guild Awards Ceremony at Fawsley Hall in Daventry.

Peugeot’s first European award for excellence in customer care has been presented to four UK dealerships.

Sere Seat has been named the brand's UK dealer of the year.

Audi is the top car franchise in the UK, according to the RMIF's NFDA Dealer Attitude Survey for winter 2008/9.

Honda earned Consumer Reports' top rating for the third straight year, extending Japanese automakers' dominance of the annual report card, while Chrysler LLC finished at the bottom.

The wow factor is what Dingles believes gives it the edge in a world where it thinks much of the industry looks the same. It believes brand advertising, the nature of deals, design of showrooms and even styling of vehicles have all started to follow the same theme.

Honda (UK) has been voted the best car company for customer service.