This section contains news relevant to automotive marketing and communication initiatives, with a particular focus on Europe.
The majority of dealers are losing sales as they fail to follow up leads, according to new research from Mondial Assistance.
Poor customer service could be costing the average UK dealerships up to £70,000 per year, according to new research.
Recommendation is the ultimate goal in customer service, according to John Dingle, managing director of Dingles Group.
Dealers are still ignoring potential buyers, according to a mystery shopping study by customer relationship experts Mondial Assistance.
Ford has told its dealers to renew their focus on customer service.
In the ongoing battle to attract and retain consumer mindshare, retailers are increasingly turning to innovative marketing mediums to engage and stay top-of-mind with consumers. Gone are the days of unlocking the door and turning on the radio; today’s retailers are pressing fast-forward to fully customized soundtracks.
Intuitively, you know that making your customer’s experience better makes your business better. As every business person knows, word-of-mouth is the best advertising.
Mazda is establishing a specialist network within its UK dealers for its Mazda3 MPS model which goes on sale on October 1.
Infiniti believes the new site turns what is expected of a traditional car showroom on its head believing “it has more in common with a luxury goods store” or “boutique hotel”.
Cadillac joined Lexus as the brand with the most-pleased customers, as Detroit brands held three of the top five posts in an annual University of Michigan study of customer satisfaction.
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